Push Introduces Social Integration

Fueling your Campaign with the Social Media Element! For more visit: Push Models

Turn Branding Into an Ultimate Marketing Tool with Push Marketing & Promotions

It's difficult to create a brand experience that keeps clients coming back for more, but PUSH does exactly that! Here's how:

Do you have what it takes to be a model?

Does watching America’s Next Top Model give you an adrenaline rush? Do you feel like this is what you are supposed to do and not some 9 to 5, behind-the-desk office job? If so, then you have come to the right place to analyze whether or not you have what it takes to be a model.

If you think that modeling is a piece of cake, think again! It requires rigorous training and busy schedules in addition to the ‘model’ looks. The world of modeling as seen numerous eras, from Super Model (think Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista, and Tatjana Patitz) to Heroin Chic (think Kate Moss), so in terms of looks, the ‘Perfect Model’ has been subjected to various evolutionary phases, but when it comes to building the confidence which is key to any model’s success, things have been pretty standard.

Read on to find out what it takes to be a super model!

Do Your Research

One of the biggest mistakes that an aspiring model can make is not running a thorough research on this filed before making a portfolio. A well established and a reputable modeling agency is instrumental to a model’s success, so flip through magazines like Vogue and Harper’s Bazaar to source a decent modeling agency.

Be Prepared

Watching Cara Delevingne strut flawlessly on the ramp may look easy, but it isn’t. Though taking modeling classes are not a prerequisite, it is always nice to have an edge over your competitors.  Nothing worth its while comes easy, so learn how to hone your walk and strike a pose that leaves an impression!

Make a Picture-Perfect Portfolio

For a model, a portfolio is akin to her resume. Thus, it is required that a portfolio must always be in a prim and proper condition for viewing. A great portfolio is a relative concept, as you can’t please every client, but things like including pictures from your best angles, and maintaining a neat book are the rules that are followed without saying.

Speak Up!

Confidence is the key to success anywhere, especially in modeling. Even if you are six feet tall with a bone structure that can cut paper, if you won’t speak, you won’t be noticed. The 21^st Century is the age of fierce competition, and the one who lags behind is forgotten.

Push Models is among those Canadian modeling agencies that groom and educate aspiring models in achieving their dreams. Their notable clients include Nike, Redbull, Sega, and Starbucks. For further details, you can visit their website here.

Tips to build brand awareness

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5 Mistakes You Should Avoid When Hiring An Event Staffing Company

The success of an event like a trade show or an exhibition ultimately depends on the special event staff working there and how well they engage the audience. Not only does the staffing company become the face of your brand but it also helps establish relationships with your most valued clients.

However, more than often during the preparations of an event, staffing is overlooked. It could be the training, poor choice of ambassadors or other complicated factors, but in the end, it is your loss.

Coming in from one of the leading event staffing companies, here are the top 5 mistakes you should be sure to avoid when hiring event staff.

Mistake#1- Taking Too Long To Decide

One of the worst mistakes an event planner can make when choosing an event staffing company is taking too long to make a decision. While event staffing service providers do understand the immense effort that goes into planning, they have schedules to maintain. Delaying the process would inevitably translate into poorly trained event staff members that barely know what to do.

Mistake#2-Not Factoring In Brand Image

Event staff members become the face of your brand for a specific event and also in post-event client interactions. When deciding on brand ambassadors and staff members to become a part of your team, it is important to consider your brand image. This will help you ensure that the members accurately reflect your brand persona.

Mistake#3-Failing to Interview Team Members

You wouldn’t really hire an employee without interviewing them then why would you hire event staff members without asking important staffing questions first? If it not possible to meet each member is person, do remember to communicate with your event staff through emails, phone or other tools like Skype.

Mistake#4-Limiting Access to Information

Once you have a team of event staff members ready, remember to equip them with all the information they need about your brand. Doing so will keep them well-informed and ready to answer all questions confidently.

Mistake#5-Hiring Solely Based On Looks

One of the most common mistakes companies tend to make is that they hire staff members based on their looks. While appeal is an important factor, your decisions should not be solely based on their aesthetics. Consider factors like experiences, professionalism, and personalities when making your final decision.

Remember, event staffing companies play a pivotal role in helping brands generate leads and sales. Avoid these mistakes and dedicate enough time to interview, hire and train event staff members so that your events are streamlined and productive. For more information, visit www.pushmodels.com.

Tips for a successful Social Media Campaign by Push Marketing & Promotions

Keeping your tradeshow booth staff motivated

Without the right event staff members, your trade show exhibition might turn out to the opposite of what you expect. You might think that putting your money into eye-catching gimmicks will work out; the truth is it is all about how well your event staff is trained and managed.

While as an organization it is important that your trade show event pulls prospects in, it is critical to staff your event with members that are knowledgeable, motivated and willing to get things done.

Here are a few ways you can ensure that your event staff members stay on top of their game and play their role in the best manner possible:

Choose People Who Genuinely Want To Attend

Resentful events staff members aren’t going to be in the best interests of your trade show. Before you start choosing and training, make sure that all the members you are putting into the team really want to be a part of it.

People who genuinely want to be a part of your event will come off as happy and enthusiastic team members and these traits will certainly go a long way in generating business for your company.

Offer Incentives That Make It worth It

If you are short on time and you are unable to find event brand ambassadors or other event staff members who are highly motivated, try to offer something that makes everything worth their while. By offering exciting incentives, you can transform less keen people into highly motivated team members who will do their best.

The incentives can vary depending on the nature of your business. Consider things like gift items, certificates, or letters of appreciation.

Have Relevant People Present On the Spot

So you recently hired an event staffing New York City team? Are you sure that Mr. A from that team is the right person to represent your company if there is media present? Are you sure that Mr. B the right technical knowledge to represent your laser printing technology to the guests? Making sure that the right people are in the right spots is another way to keep motivation levels up.

Set Realistic Goals and Convey Them Among Your Event Staff Members

Don’t have event staff members running around the venue without any goals in their mind. If you are launching a new product, make it clear that it is an awareness campaign. If you are trying to boost market share, make sure your event staff members know the deal. Giving your team members a clear idea of what the goals are and what is expected of them to achieve these goals will not only keep them enthusiastic but it will also make it easier for you to gauge success.

These are a few ways you can keep your event staff motivated and ready to get the job done. Having a plan always works! Make sure you spend ample training your event staff before things go live. For more information, visit Push Models

To Hire or Not to Hire - Brand Ambassadors for Promotional Events

In today’s socially connected world, customers are best served by a single person who can pitch them all the offerings, close a successful deal and handle post sale services. Nowadays, it is almost impossible to establish a small to medium business without concentrating focus on sales, but it doesn’t necessarily mean there aren’t multiple ways to control a functional sales force.

Many businesses use brand ambassadors to represent their offerings at promotional events and specialized activities, and this comes as a great benefit to the companies. If you are still wondering if you need to hire brand ambassadors or not, here are a few reasons why you should:

It Is All About The Sales, But…

Your customers are looking for something more, something else. It might be all about sales for you but things are different on the customers’ end. This is where brand ambassadors play a significant role as they wear many hats in addition to sales. As they are the face of the brand, they handle aspects like customer awareness and support. They keep customers engaged on social media platforms as well. And having ambassadors for your brand mean your customers will get responded to, in a timely manner.

If you don’t want your brand to come off as ‘outdated’ or ‘irresponsible’, you should consider hiring efficient brand ambassadors that can successfully represent your business.

You Know Your Business, But…

Brand ambassadors are people who are specialized at handling tasks which are traditionally done by sales, marketing and customer support staff. For a startup or a small business, hiring a brand ambassador makes a lot of sense. When you finally decide to hire a brand ambassador, start with one and gradually increase the number of ambassadors as your business grows.

You Can Go The Old Way, But…

You can also be an innovator. Successful business owners take risks and react to the trending business climate. Substituting a sales force with a team of qualified, proficient brand ambassadors might just be the thing your business needs. This way you will also be able to stand out from your competition and notice a flat increase in your bottom line.

These are just a fraction of all the benefits your business secures when you hire brand ambassadors.

About PUSH Models

PUSH Models is one of North America’s largest live marketing and event staffing companies. If you are looking for brand ambassadors that’ll help market your brand, then visit: Push Models

5 Reasons you need Brand Ambassadors

Increasing Customer Engagement at Trade Shows

Cultivating stronger customer relations may start with proper customer engagement at trade shows. Trade shows help potential customers in engaging with your brands’ representatives directly. Trade shows are a perfect chance for a brand to market and showcase their services and their products.

The basic idea behind the organization of trade shows is that they will help companies in generating leads and increase the overall sales. While this is important, what really counts though is how a brand engages with their potential customers and creates an impression, as this leads to long-lasting relations.

How to increase customer engagement?

Trade shows are generally about a particular business industry and since there are a lot of brands promoting similar products in one event, it is crucial for a brand to stand out among all the other competitors to make an impression. This can only be done by having interactive brand ambassadors, an attractive brand booth that stands out, touch screen kiosks and real time social media feeds.

1. Brand Ambassadors

Many brands and companies hire professional event staff that represents their brand at these trade shows. When picking one from several event staffing companies, one should be very careful because these people will be representing your brand and anything they do will be counted as something that you did.

Even though there are numerous event staffing agencies out there, picking a good one can be really tricky. It is always a good idea for a brand owner to meet the staff himself and ensure that those brand ambassadors are not only driven and faithful, but are also highly interactive. This is because the level on which they interact with the consumers is the first thing that will engage the potential customers. If the brand ambassadors you hire are not that interactive or are not that informed about your brand, chances are, that the customer engagement will be minimal.

2. Attractive Booth

At trade shows; there are a large number of brand booths of different companies that more or less have the same products; normally related to one particular business industry. One thing that matters a lot in attracting customers to your booth is the look of your booth as most people tend to judge a book by its cover. If your booth looks attractive and is eye-catching, chances are that more potential customers will be drawn towards it. 

3. Touch Screen Kiosks

Besides using bright colors and innovative designs, you can also incorporate touch screen kiosks to promote communication between potential consumers and your brand. These kiosks can be utilized to display products or service information.